Websites
I write entire websites, including meta copy, or create copy for new pages/modules or update sites to tie in to seasonal or other campaigns.
EGO Commercial (B2B)
EGO Commercial launched a new, industry-leading commercial charging system and commercial-grade tools for landscapers. As the lead writer on the new website, I implemented their updated brand voice and tone across the site.
Athleta
I was a full-time freelance copywriter for Athleta for several months. As one of only two writers, I wrote a boatload of copy in the Athleta tone for the website, catalog spreads, and product
descriptions.
SKIL
SKIL targeted DIYers and first-time homeowners with its range of powerful, affordable tools. I wrote updated copy for the website to reflect and expand on the "Own It" campaign.