Campaigns

I create concepts and copy for new launches, sales, holidays, and specific deadlines like Medicare enrollment—from the social posts, direct mail, and emails that drive clicks and calls to the landing pages that prompt sales and signups.

EGO lifestyle campaign

EGO is known for cordless outdoor power equipment like mowers, string trimmers, and leaf blowers. This campaign highlighted products that go beyond the yard—with copy that shows a little more personality than the usual EGO tone.

This EGO home page slide and promotional module use bold language to amp up the excitement around a totally new product (and category) for EGO.

Lifestyle campaign landing page (click to enlarge)

I combed through site reviews to find compelling quotes from actual customers for this campaign email (click to enlarge).

Conviva Primary Care Anywhere campaign

Conviva wanted to test their virtual-first offering (where patients get care primarily via telehealth visits) in a single market. Working with an art director, I concepted and created direct mail, digital display, and paid social assets.

I wrote several copy concepts for testing, and "relationship-first virtual care" resonated the most strongly with prospects.

This DM letter uses a single patient to clearly explain how Primary Care Anywhere works.